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The subject of this article is about one of the rhetoric methods or structures that is seen in literary and artistic texts.
In this method, the phonetic harmony and concordance of words creates new meaning it means that the sound which is made through the unity or contradiction between consonants and vowels of words, adjust with the meaning that the poet considers.
Therefore, in this artistic structure, the sound of words causes to relay the meaning, unites the meanings that are contradictories and far from each other and sometimes with making a new rhetoric vehicle produces new meaning.
The other important point should be considered is that the realm of this structure is broader than the kinds of music of words, because music of words only has a formal aspect, but this rhetoric method appears when the formal sound of words or alliteration creates new meaning by accident.
Consequently, f we substitute the synonyms that doesn’t have this characteristic, the previous harmony, concordance, unity and influence completely will disappear.
In this article, the author has tried to study and explain the manifestations of this artistic structure in two volumes of Rumi’s Mathnavi.